INTRODUCTION TO TOYZSTEAM COURSE
About CourseThis is a 4 Week course to introduce students to TOYZSTEAM. This class was developed on the campus of Carnegie Mellon University. The class gives exposure to music, writing, storytelling, comic books, entrepreneurship, podcasting, hip-hop culture, and creating video game assets. The class also teaches students a wide range of skills from music production to sound recording to product design to marketing, and working in collaborative teams. Students learn to become TOYZMAKERS.
This is a project-based learning course for students interested in training with TOYZSTEAM. This class is based on both a book about 50 Cent and his $14 billion in economic impact and a music album created during an interdisciplinary hackathon in partnership with Toyz Electronics, CEO Damola Idowu and the music department. The class features a recording project based on the #Hackharrasment Stop The Bullying PSA song. Students will work in groups to create a superhero podcast based on Da Great Deity Dah and their own characters they will create.
The weekend was sponsored by Intel. Toyz Electronics CTO Wole Idowu was selected by Intel as one of four students at prestigious universities nationwide to represent Carnegie Mellon as its #HackHarassment ambassador.
Their collaboration began as hackathon/ a jam session but with a focus on solving problems. The issue of bullying, harassment, and abuse is a serious one in society. Through music, people from different backgrounds can collaborate to create compositions resulting in art that has a tremendous impact on society.
This hackathon was Wole Idowu’s initiative to address the issues of online harassment, bullying, and abuse. “Stop the Bullying,” the centerpiece song from the recording sessions, covers these issues and underlying ones with depth and insight that is typical of his father Damola Idowu who performs as Deity Dah’s lyrics. The project allowed him to flex his songwriting muscles and work with uber-talented student and musicians.
The vision of the project was to gather students from Riccardo Schulz’s class along with musicians from the School of Music and over the course of a weekend, compose music then have Deity Dah and his production partner, Moods and Vibrations, arrange the compositions and at another hackathon, record the vocals over the course of another weekend. Eleven songs were composed at the direction of Da Great Deity Dah and assisted by Dawoud Shahidu and their affiliated hip-hop group, The 5 Bros, giving direction to the musicians. It was a massive undertaking, with limited time to work and a lot of music to compose, but everything came together splendidly.
Riccardo Schulz, Teaching Professor at the School of Music at Carnegie Mellon University and recording engineer, said of the process, “It was an amazing experience to work with Deity Dah and his team in recording the tracks for his latest CD in the Vlahakis Recording Studio at Carnegie Mellon. Just as amazing were the Carnegie Mellon students from the School of Music and many other academic areas who devoted their time and talent to making this recording – both as engineers and musicians. Every student who was involved rated this as one of the best recording projects they have ever worked on.”
Of the partnership, Da Great Deity Dah states, “It’s the greatest honor of my life to be able to work with the next generation of great musicians in the early stages of their careers, addressing such a huge societal issue and involving other students and departments in the process shows the power of collaboration and is a testament to [the] great academic environment Carnegie Mellon University fosters.”
Stop the Bullying served as the centerpiece for the project and other songs were inspired by music Damola created as Da Great Deity Dah in the 90’s.
You can view his vinyl catalog on Discogs here
Early in his career as a freestyle artist in Washington DC he also would perform with Jazz Musicians at open mic venues. Reimagining the 3 songs from his 90’s catalog, the PSA Stop the Bullying, and other songs written in the 90’s but not released forms the direction of this album. Guru Jazzmatazz served as an inspiration of a Hip-Hop Jazz Fusion album.
This wasn’t the only activities going on as part of that Hackathon Weekend. Other events were held simultaneously on campus. Autodesk would talk to students about Fusion 360 and Maya so the can learn about industry design tools.
Wole worked at EA under the General Manager of EA Sports and Roy Harvey spoke to students about game design.
Google will have engineers from Android Wear talk to students about tools and developing for wearable devices.
Wole also had a smartwatch he was developing on campus and students will make apps for the watch during this same hackathon. Learn more about the hackathon Here http://toyzelectronics.com/tngl-weekend-hackathon-february-2017/
The idea was to remove barriers for developing for technology platforms by seeing how it also integrates with our lives culturally and having industry professionals provide help on using their tools.
The Electromagnetic Field General: The Carnegie Mellon Sessions is now released on multiple formats: CD, limited edition colored vinyl, action figure USB, and virtually all streaming and digital platforms including, YouTube Red, iTunes, Amazon, Google Music, Spotify, Pandora, and many more worldwide.
Students in this class will learn how to mix music. They also learn about, marketing, product packaging, audio recording and sound production.
They also learn how to color a comic book through an introductory lesson on the packaging of the product. This also introduces them to the concepts of 3D modeling, and illustration.
What Will I Learn?
- learn to create music
- learn to record music
- learn to produce music
- learn to create packages for a music product
- learn how to color a comic book
- introduction to the concepts of 3D modeling
- Introduction to illustration.
- Introduction to Geography and marketing
- Introduction to History
- Global Cultural Exposure
- Introduction to product distribution.
- Learn how to collaborate in a creative and development environment
- Prepared to take the subsequent class on game design and coding
Topics for this course
Introduction to TOYZSTEAM
STOP THE BULLYING WRITING
STOP THE BULLYING COMIC BOOK STORY RECORDING
Comic Book Podcast Assignment
PRODUCT PACKAGING AND DESIGN
CREATING YOUR PODCAST COVER
Creating your Podcast Cover Assignment
MARKETING YOUR PODCAST USING TECHNIQUES FROM 50 CENT
How 50 Cent uses social media Assignment
FINAL PROJECT PRESENTATION
About the instructors
Damola Idowu is an innovator, author, journalist, songwriter, musician, engineer, entrepreneur, publisher, executive, educator, technologist, and performing artist, with 25 plus years of activity in the hip-hop community. He has commercialized and distributed millions of copies of multi-media products he created. These products will reach over 20,000 points of sale across 6 continents in over 30 countries. In the process, he was at several critical junctures in hip-hop history. He pioneered the intersection of Hip-Hop and comic books with Da Great Deity Dah. He pioneered the intersection of Hip-Hop and Business with the launch of Owners Illustrated Magazine. In that process, he created and trademarked the term Hustlenomics®. He also pioneered the coverage on the intersection of Hip-Hop and Technology. In 2004 he began introducing technology executives across several industries to hip-hop audiences in Owners Illustrated and later Toyz Nation Magazines. This led to facilitating the diversification of underserved communities into computer-related STEAM Jobs. He also serves as CEO of Toyz Electronics, LLC a startup at the Swartz Center for Entrepreneurship at Carnegie Mellon University. Toyz Electronics was recently a semifinalist for the BNY Mellon Social Innovation Challenge administered by Innovation Works.