The 50 Cent Economy. The Untold Stories of The American Dream
by Damola Idowu
- Course level: Intermediate
- Categories Business
About CourseThis is a 16 week course on the approach 50 cent took to generate over $14 billion in realized value. Students also get hands on experience with their own projects. This class uses experiential and project based learning. The videos for this course are from a lecture at The Swartz Center for Entrepreneurship at Carnegie Mellon University.
How 50 Cent’s Unconventional Marketing Techniques and product creation skills generated over $14 Billion in realized value.
At Owners Illustrated Magazine, we have spent the past 18 years covering the economic impact of Hip-Hop culture.
50 Cent graced our Premier Issue in 2003, and since then, he has become a value-creating machine. From 2002 till 2020, 50 Cent has created over $14 Billion in realized value. How he has done this is an untold story of the American Dream. His tale spans surviving an assassination attempt to being integral to multibillion-dollar acquisitions by several publicly traded companies like Lionsgate, Adidas, and Coca-Cola. The diversity of these industries speaks to his economic and cultural impact, product creation skills, and marketing prowess.
THE 50 CENT’S ECONOMY
50 Cent created over $14 billion in realized value through several creative means.
As Billboard stated recently in regards to a Nielsen report, “R&B/HIP-HOP IS KING: R&B/hip-hop music continued to dominate all other genres in terms of consumption, as it did in 2018. In 2019, the genre represented 27.4% of album equivalent audio consumption – the largest of any genre.”
Most would acknowledge the cultural phenomenon of hip-hop but how about its economic contributions?
This class features videos from a course lecture given at the Swartz Center for Entrepreneurship Carnegie Mellon University. Instructor and course creator Damola Idowu presents the lecture.
What Will I Learn?
- Business Development
- Growth Strategies
- Consumer product development and creation
- Hip-Hop Economics
- Product Distribution
- Social Media Marketing
Topics for this course
Week 1- Introduction to the world of Hip Hop and Business.?
Class Project Assignment
50 Cent Enterprises Assignment
50 Cent’s economic impact
Week 2-TV AND FILM?
TV and Film Industry00:00:00
TV and Film Industry Assignment
How has 50 Cent impacted the TV and Film industry
Week 3 FOOTWEAR?
50 Cent’s Redefinition of the Footwear Industry
Week 4 BEVERAGE INDUSTRY?
Vitamin Water and the Beverage Industry00:00:00
Beverage Industry Assignment
50 Cent changed celebrity deals with Vitamin Water
Week 5 ENERGY SHOTS?
SK Energy Feeding the World00:00:00
Energy Shots Assignment
SK Energy and Social Impact Entrepreneurship
Week 6 SPIRITS INDUSTRY?
From In the Club to Making His own Bub (Champagne)00:00:00
Spirits Industry Assignment
Selling Alcohol in the Club and Beyond.
Week 7 VIDEO GAMES?
Video Game Assignment
Best Selling Video game impacts sales in other industries
Week 8 FASHION?
How 50 Cent Generated over $200 Million in Fashion Sales with G-Unit.00:00:00
From Southside Jamaica Queens to over 15% of the largest urban clothing company
Week 9 JEWELRY.?
G-UNIT WILL TEACH YOU HOW TO STUNT00:00:00
From spinning jewelry to blinged out watches
Week 10 SOCIAL MEDIA.?
Social Media Assignment
Hip-Hop culture makes $billions for social media platforms.
Week 11 BOOKS AND PUBLISHING?
G-UNIT BOOKS SETS UP MOVIE BUSINESS00:00:00
Books and Publishing Assignment
Books generate source material for entertainment.
Week 12 AUTOMOBILE INDUSTRY?
GET IN MY CAR 50 CENT AND General Motors00:00:00
Automobile Industry Assignment
50 Cent and car customization with General Motors.
Week 13 TECHNOLOGY AND CONSUMER ELECTRONICS?
50 CENT THE HARDWARE TECHNOLOGIST00:00:00
Technology and Consumer Electronics Assignment
Consumer Electronics and the difficulties of Hardware
Week 14 MUSIC?
OVER A HALF A BILLION DOLLARS IN MUSIC FROM MIXTAPES00:00:00
From Mixtapes to over $500 million in economic impact
Week 15 Class Project Presentations?
Week 16. Final Exam?
About the instructors
- class projects,
- videos, and
- Virtual Desktop
- Open Office Draw
- Hustlenomics® Presents 50 Cent Success- The Untold Stories of The American Dream
- Creative Students
- Business professionals
- Content Creators
- Product Developers